Privacy Statement - Penton Media, Inc.

Penton Media, Inc. considers your privacy important. We are committed to protecting the privacy of all those who provide us with their contact information while using our information, products, events, or services. This policy describes the ways that personally identifiable and anonymous information about our publication subscribers, online media product users, and event registrants is collected, how that information might be shared, and how someone can request changes to the way their personal information is used or shared.

This privacy statement applies to websites operated by or on behalf of Penton Media, Inc. and its subsidiaries, affiliates, divisions and related companies (“Penton”).
 

Information You Volunteer

Personally identifiable information is information that can identify you, such as your full name, email address, postal address, telephone number, and fax number.

We collect personally identifiable information that you choose to provide to us when you subscribe to our magazines (either directly or through another company such as a subscription agency); sign up for email newsletters; enter a contest; participate in surveys; register for a web site, webcast, or tradeshow; or otherwise communicate with us. When you provide this information to us, you are no longer anonymous.

We also may receive information about you from other sources and add it to the information you have provided to us.

If you purchase products or services on our website or through one of our printed forms, you may choose to provide us with your credit card information.

Penton is not responsible for the information you volunteer about yourself in discussions in our forums or in publicly accessible interactions, or the information that you choose to make public in your member profile. To view or change your member profile, please return to the Penton business site where you registered.
 

Anonymous Information We Collect

We use cookies and other Internet technologies to enrich your online experience by managing our website and email programs. Our cookies do not contain any information, in itself, that is personally identifiable.
 

Cookies

If your browser is set to allow cookies, we may store small amounts of information on your computer about what parts of our websites you have visited and what features you like best. We may then tailor the content you see to match your interests. We also may use cookies to identify members so that they don't have to re-enter their usernames and passwords. Cookies may also be used to limit the number of advertisements you see while on our site. By allowing us to understand how you use our site over time, cookies can help us provide you with a better, more relevant online experience.

The cookies we store on your computer are not accessible on any other companies' websites.
Some ads on our site are provided by outside companies. If these ads contain cookies, they can be accessed only by those advertisers; we do not have access to them.
Most browsers allow you to modify your security to accept or reject cookies. You need not have cookies turned on to visit our sites, but without them, your access to some areas may be limited and custom navigation may not be available to you.
 

Pixel Tags

Like many websites, Penton’s sites may use pixel tags, also known as web beacons, clear gifs, or web bugs. Pixel tags help us improve our understanding of our web traffic and visitor behavior, as well as gauge the response to our promotional efforts. This information is non-personally identifiable and is used for an aggregate picture of how visitors use our site.

If you wish, you may disable pixel tags by setting your browser to omit images and disable Javascript.
 

Online Ad Serving

We use industry-standard, third party advertising service companies to serve advertisements when you visit our sites or open our emails. These companies may use cookies, pixel tags, and other methods to collect information (typically not including your name, address, email address or telephone number) about your visits to our and other web sites to provide you with relevant advertisements about products, services, and events during your visit to our website. They can also provide us with aggregate pictures of traffic patterns, help us improve site experience, help advertisers better understand our services, and monitor advertising efforts. You can learn how to opt out of third-party advertisers' tracking methods in conjunction with links, online ads, etc. by visiting the advertisers' sites.
 

How We Use Your Contact Information

We may use your contact information for any of the following reasons:

• To send you notices for subscription renewal.
• To provide you with information about products or services you've ordered, including web events and tradeshows.

We may also use your contact information to ask for your input to help in our research about our services, events, or products or to provide you with additional information about this site and about other Penton Media products, services, or events that we think might be of interest to you.

All promotional and research email messages you receive from us will include an option to opt out of future email communications from that particular Penton business.

We may also send you e-newsletters with targeted, relevant content. Each e-newsletter will provide you with an opportunity to opt out of that particular e-newsletter.

In some cases, we may send you relevant, carefully-screened offers from reputable third party businesses or organizations. Many of our customers appreciate receiving these offers because they relate to their business or occupation. However, you will always be able to opt out of receiving future third party offers.
 

Information We Share with Third Parties

We provide contact lists to third party companies that we have employed to provide us with specialized services, including customer service, subscription fulfillment, research, statistical analysis, list cleansing, postal mailings, email and fax deployment, telemarketing, and other information services. In compliance with privacy laws, we also provide our opt out lists to those third party companies so that they can be suppressed from the communications those companies send on Penton's behalf. We only deal with third party companies whom we believe share our commitment to privacy and who will keep your information secure.

From time to time our sponsors wish to contact our subscribers who have indicated an interest in the products, services or events provided by such sponsors. If you opt-in to permit us to share your personally identifiable information with any sponsors or third parties, then you may receive communications directly from such sponsors or third parties. In addition, we may share your personally identifiable information with sponsors who appear in a particular e-newsletter of ours if you click on their link in the e-newsletter.

If you do NOT wish to have your email address shared with that e-newsletter's sponsors, you will be given an opportunity within the e-newsletter to opt-out or you may contact our customer service department at the number/email listed below.

If you provide information on a co-branded site or while using a co-branded service, you grant us permission to share the information you have provided with that service or site partner. Their use of your information is subject to their privacy policies.

Certain information, such as your password and credit card information, is never disclosed in any form whatsoever to any outside party.

Content Quality Control

Penton uses a third-party to monitor user-generated content posted on our websites. When you submit a comment on a Penton website, our third party service provider, Mollom BVBA (“Mollom”), may collect, analyze, and store information about you and the content you submit for anti-spam and quality monitoring purposes as set forth in Mollom’s privacy policy available at http://mollom.com/web-service-privacy-policy.
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Information Transfer

Penton is based in the United States of America. Any information you provide may be stored and maintained in a secure database in the United States or transferred to a secure database outside the United States.

In the case of a change of ownership or a merger involving Penton or any business that is part of Penton, your contact information associated with that business would be one of those transferred assets. 
 

How We Keep Your Information Secure

We use reasonable precautions, including appropriate technical, administrative, and physical procedures, to protect personal information from loss, misuse, or alteration.

When we contract with other companies to provide us with services, we only share personal information with those that we believe share our commitment to privacy and information security. However, we are not responsible for any breach of security or for the actions of these parties.

Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties.
 

Children's Privacy

Penton's web sites are not intended for use by children, especially those under the age of 13. No one under the age of 13 should provide any personal information or participate in any forums, chats, or online discussions. Minors under the age of 18 are prohibited from making purchases, including subscriptions, on our sites. Please discourage your children from providing any personal information about themselves to anyone in any public discussion areas.
 

Terms of Use

By using any of our websites, you consent to our use of your contact information as it is outlined in this privacy statement.

Penton reserves the right to access and disclose personally identifiable information to comply with applicable laws, lawful government requests and court orders, or to investigate alleged fraud or violations of the Terms of Use of Penton’s websites.

If we decide to change our privacy statement, we will post the changes on this page. Users are encouraged to review this page for any changes. Your continued use of this site constitutes your acceptance of this entire privacy statement.
 

How to Reach Us

If you wish to update your print magazine subscription contact information, please go to the magazine's home page. If you wish to opt out of receiving email, faxes, or phone calls from any Penton business, please send an email to privacy@penton.com.

If you wish to contact Penton's Corporate Privacy Manager, please send your specific questions to: privacy@penton.com.

September 29, 2010

via penton.com

LOLL

Taking Interest-Based Advertising – and Self-Regulation – into Mobile Environments | Mobile Marketing content from Chief Marketer

One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.

Studies show that interest-based ads in the United States and elsewhere generate more than twice the revenue of non-targeted “run of network” advertising. A Network Advertising Initiative study also shows that behaviorally-targeted ads – primarily on the desktop – are more than twice as effective at converting users who click on such ads. So, taking such ads to the mobile Web and mobile apps is a priority for many brands.

During the past year, the Digital Advertising Alliance, which manages the self-regulation program for interest-based ads, the “Advertising Options” icon which accompanies such ads, and interest-based advertising’s governing principles, has taken huge strides to increase consumer awareness, education and understanding regarding their choices in receiving interest-based ads. In tandem, we worked diligently with the advertising community to expand industry adherence to the Principles, and enforcement through third parties (Council of Better Business Bureaus and the Direct Marketing Association) to see them implemented and adhered to effectively.  Such efforts enable brands to gain this high level of consumer and user engagement in a trusted, transparent and increasingly global manner.

As a result, the “Advertising Options” icon has become a familiar sight:  The icon is delivered more than a trillion times across the Internet every month – today, mostly on desktops. As a result of consumer outreach, traffic to our education and choices pages on our two sites overall (www.aboutads.info and www.YourAdChoices.com) increased 10-fold over 2011.  There have been 14 million unique visits recorded at www.YourAdChoices.com in just 12 months’ time. That’s a clip of 1.3 million per month, which demonstrates both interest and traction.

With this success comes the need to capitalize on Principles’ adherence in the next realm of the internet, namely within mobile app environments where interest-based ads also can be served.

Specifically,

•      How do we clarify how the existing DAA principles apply within mobile apps & sites and across mobile apps & sites where interest-based ads are served?

•      How do we ensure the principle of consumer control expressed via the DAA Consumer Choice Mechanismscan be honored in mobile apps, sites and devices?

•      How do DAA participants deliver enhanced transparency such as the Advertising Options icon on mobile interest-based ads? Where’s the real estate?

•      How do we extend such notice and choice through all mobile environments? How do we ensure it is honored?

Achieving these aims is not simply a matter of policy, it is also a matter of technology which facilitates the Principles being honored – so that policy is adhered to in the real world. Mobile technology platforms can differ by carrier, operating system and device.  And applications within these environments also add a level of complexity, so to honor user choices about interest-based ads, whenever and wherever a consumer or business user employs a mobile device or application is a current challenge we are seeking to address.  Although the Principles will be consistent across systems, the technology must adapt to the challenges of the current mobile environment.

The DAA has a current working group addressing these challenges with stakeholders across the ecosystem.  This group in conjunction with other DAA participants is assessing technological options that will allow consumers to exercise their choices under the DAA Principles in the mobile environment.  Among other challenges, we are working to identify a solution that will perform effectively across the wide variety of mobile platforms, account for the small screen size of most mobile devices, and provide integrated choice per device despite the separation between the mobile Web and mobile app ecosystems.  Satisfying these aims is not easy, but we believe that a solution is within reach.

 Just as the Advertising Options icon has proven a transformative new way to implement online notice and choice, we expect that the DAA’s forthcoming solution will do the same in the mobile environment.

Lou Mastria is the managing director of Digital Advertising Alliance.

via chiefmarketer.com